In 2018, East African Breweries Limited (EABL) set up a $145.5 million facility in Kisumu, in western Kenya, with the objective of buying 30,000 tonnes of white sorghum annually from small-scale farmers. In order to optimise the facility’s supply chain, East Africa Malting Limited—a subsidiary of EABL—asked an experienced organisation called Cereal Growers Association to mobilise and supervise a large number of widely dispersed farmers.

This report is part of a series of experience-sharing reports produced by Inter-réseaux about partnerships between farmer organisations and businesses. The goal is to provide concrete examples showing companies (both national and international) working alongside farmer organisations in various production chains and African countries. What new forms of partnership are emerging? What issues do they raise? What best practices can we learn from them?

This experience-sharing initiative is part of a cycle of reflection and work undertaken by Inter-réseaux on the private sector’s involvement in African farming. All of Inter-réseaux’s work on this theme is available HERE.

Do you have an experience you want to share about a partnership between a farmer organisation and a business? Feel free to write to us at

Read the French version here

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