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Article - Private sector embedded extension model sustains field activities during COVID-19 pandemic

Article - Private sector embedded extension model sustains field activities during COVID-19 pandemic

This blog article shows how the dairy component of the Accelerated Value Chain Development (AVCD) programme in Kenya has been able to continue implementing field activities during April-June with minimal disruption despite the challenges occasioned by COVID-19. The continued field activities are credited to the success of private sector embedded extension model, popularly known as the dairy farmer assistant model. At the same time, the AVCD dairy technical team has maintained communication with DFAs – using voice calls, messaging platforms like WhatsApp and virtual meetings on Google Hangouts – to review activity implementation, thus sustaining several field activities of the dairy component. With the reduced communal engagement occasioned by the pandemic, the DFAs use one-on-one interactions during farm visits to mobilize farmers for technology dissemination.

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